
Arti Batavia.
// Research / Strategy / Art / Design / Photography
Made in India, Designed in Singapore, Upgraded in California & London.
I love good ideas and great art.
David Kelly, one of my heroes talks about finding your superpower. Mine would be to deconstruct complexities and irrationalities of human mind. Listening to stories people tell, I design solutions, experiences and communities.
I drill insights, design ideation sprints and craft ideas by finding what’s universally true and presenting it in a way that is inspiring and intriguing.
What excites me most is using principles of behavioral science to subconsciously nudge minds and intercept habits. I am passionate about using Human-centered Design for Social Change Projects and Purpose led Innovation.
My love for aesthics and expression makes me a designer and artist. On weekends you can often find me walking down the streets with a camera, stopping and chatting with strangers about their struggles, regrets, happiness and motivations for 'Humans of Singapore'.
Work Experience
Research Manager, Artificial Intelligence, APAC
Google, 2022 - Present
Regional Strategy Director
BLKJ, Singapore, 2020 - 2022
Innovation Consultant
Beliive, Brazil/USA, Remote, 2018 - 2020
Senior Strategy Planner & Behaviour Change Consultant
Ogilvy Singapore, 2013 - 2018
Awards
Effie Awards
Bronze - Unilever, Comfort - From Fabric Conditioner to Best Selling Perfume
Bronze - KFC - Sorry Not Sorry
Silver - Kimberley Clark, Huggies - Signature Moves
Bronze - Ministry of Culture, Community &Youth - SG50
Gold - Singapore Tourism Board - The Great Human Experiment
Gold - Health Promotion Board - IQuit 28 Day Challenge
Tangrams
Silver - Unilever, Comfort - From Fabric Conditioner to Best Selling Perfume
Warc Prize for Asian Strategy
Bronze- Unilever, Comfort - Comfort Soft Test
Ogilvy's Chairman Award
Highly prestigious award given to one employee per year
Singapore Design Challenge
Winner - by the Urban Re-development Authority
Industries
Tech: xPA Google AI, Gemini, YouTube, Beliive (time-bank)
Government/ Non-Profit: Ministry of Culture, Community & Youth, The Health Promotion Board, The National Environment Agency, Economic Development Board, SG Brand Office
Destination/ Transport: Changi Airport Group, Singapore Tourism Board, BMW, Scoot
FMCG: Coca-Cola, Milo, Mondelez, Unilever, Electrolux
Finance: Prudential, OCBC FRANK
Skills
Strategic:
Design Research, Quant, Qual & Ethnography, Co-creation Workshops, User Personas, Journey
Mapping, Concept development, Data Analysis & Storytelling, Behavior Change, Futures Thinking, Product Innovation, GTM Strategy, Brand Mgmt, Thought leadership, xFn Stakeholder Mgmt
Technical:
Adobe CS, Figma, Miro, Mural
Academic Experience
Stanford Graduate School of Business (GSB), USA
Summer Institute of General Management, 2015
Lasalle College of the Arts, Singapore
Bachelor of Arts, Communication Design (Graphic Design), 2009-2012
Cowry Consulting, UK
Summer Program, Behavioral Science & Design, 2021
Central Saint Martins, University of the Arts London (UAL), UK
Summer Program, Photography & Design, 2017