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Arti Batavia.

// Research / Strategy / Art / Design / Photography 

Made in India, Designed in Singapore, Upgraded in California & London.

I love good ideas and great art.

David Kelly, one of my heroes talks about finding your superpower. Mine would be to deconstruct complexities and irrationalities of human mind. Listening to stories people tell, I design solutions, experiences and communities. 

 

I drill insights, design ideation sprints and craft ideas by finding what’s universally true and presenting it in a way that is inspiring and intriguing.

What excites me most is using principles of behavioral science to subconsciously nudge minds and intercept habits. I am passionate about using Human-centered Design for Social Change Projects and Purpose led Innovation. 
 

My love for aesthics and expression makes me a designer and artist. On weekends you can often find me walking down the streets with a camera, stopping and chatting with strangers about their struggles, regrets, happiness and motivations for 'Humans of Singapore'. 

Work Experience

Research Manager, Artificial Intelligence, APAC
Google, 2022 - Present
 

Regional Strategy Director
BLKJ, Singapore, 2020 - 2022 

Innovation Consultant

Beliive, Brazil/USA, Remote, 2018 - 2020


Senior Strategy Planner & Behaviour Change Consultant
Ogilvy Singapore, 2013 - 2018

Awards

Effie Awards

Bronze - Unilever, Comfort - From Fabric Conditioner to Best Selling Perfume

Bronze - KFC - Sorry Not Sorry 

Silver - Kimberley Clark, Huggies - Signature Moves

Bronze - Ministry of Culture, Community &Youth - SG50

Gold - Singapore Tourism Board - The Great Human Experiment

Gold - Health Promotion Board - IQuit 28 Day Challenge
 

Tangrams

Silver - Unilever, Comfort - From Fabric Conditioner to Best Selling Perfume
 

Warc Prize for Asian Strategy

Bronze- Unilever, Comfort - Comfort Soft Test 
 

Ogilvy's Chairman Award

Highly prestigious award given to one employee per year
 

Singapore Design Challenge

Winner - by the Urban Re-development Authority

Industries

Tech: xPA Google AI, Gemini, YouTube, Beliive (time-bank)

Government/ Non-Profit: Ministry of Culture, Community & Youth, The Health Promotion Board, The National Environment Agency, Economic Development Board, SG Brand Office 

Destination/ Transport: Changi Airport Group, Singapore Tourism Board, BMW, Scoot 

FMCG: Coca-Cola, Milo, Mondelez, Unilever, Electrolux

Finance: Prudential, OCBC FRANK

Skills

Strategic:
Design Research, Quant, Qual & Ethnography, Co-creation Workshops, User Personas, Journey
Mapping, Concept development, Data Analysis & Storytelling, Behavior Change, Futures Thinking, Product Innovation, GTM Strategy, Brand Mgmt, Thought leadership, xFn Stakeholder Mgmt


Technical: 
Adobe CS, Figma, Miro, Mural

Academic Experience

Stanford Graduate School of Business (GSB), USA 
Summer Institute of General Management, 2015


Lasalle College of the Arts, Singapore 
Bachelor of Arts, Communication Design (
Graphic Design), 2009-2012

Cowry Consulting, UK

Summer Program, Behavioral Science & Design, 2021 

Central Saint Martins, University of the Arts London (UAL), UK
Summer Program, Photography & Design, 2017  

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